Greener Marketing: A Responsible Approach to Business

Martin Charter


Greener Marketing: A Responsible Approach to Business

Greener Marketing: A Responsible Approach to Business

  • Title: Greener Marketing: A Responsible Approach to Business
  • Author: Martin Charter
  • ISBN: 9781874719007
  • Page: 269
  • Format: Hardcover



An examination of the progress of environmental marketing on a global scale It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever growing demands and expectations of customers The purpose of the book is to provide practitioners with best practice examples and actionable recommendations on how to implement greeAn examination of the progress of environmental marketing on a global scale It considers how sustainability issues are increasingly becoming critical factors in how corporations meet the ever growing demands and expectations of customers The purpose of the book is to provide practitioners with best practice examples and actionable recommendations on how to implement green marketing activities It provides information and ideas for those involved in marketing on how to incorporate green considerations into the marketing mix, as well as providing perspectives on marketing for environmental managers To achieve a comprehensive viewpoint, the book is split into three sections The first sets out the strategic issues and rationale for green marketing, the second addresses tactical issues in detail, and the third provides detailed, international case studies Topics addressed by the contributors include the growing debate around products versus services, environmental product development and eco innovation, green marketing alliances, environmental communications, green consumers, eco tourism and the problems associated with green marketing in developing countries.


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  • Free Read [Horror Book] ✓ Greener Marketing: A Responsible Approach to Business - by Martin Charter ✓
    269 Martin Charter
  • thumbnail Title: Free Read [Horror Book] ✓ Greener Marketing: A Responsible Approach to Business - by Martin Charter ✓
    Posted by:Martin Charter
    Published :2018-08-25T17:16:32+00:00